Senior Digital Design Manager

CURRYS, LONDON | SEP 2021 - PRESENT

Leadership of a team of 17, covering digital design, UI design, and copyrighting. Accomplished redesign and re-platforming of Currys' front end, incorporating new design system, principles, CMS integration, and training program.

Work experience

Senior Web Design Manager

CURRYS, LONDON | NOV 2020 - SEP 2021

Responsible for guiding 9 web designers and overseeing promotional content for Currys & Carphone Warehouse websites. Achieved exclusive partnerships with Apple & Samsung, making us the sole retailer to launch with bespoke assets. Also accountable for managing team schedules and workflows.

Web Design Manager

CURRYS, LONDON | MAR 2019 - NOV 2020

Managing a small team of 2 web designers, we were responsible for a variety of promotional tasks. This included planning and wire-framing complete promotional journeys, developing promotional assets and landing pages, and designing and building the homepage.

Web Designer

CURRYS, LONDON | JUN 2017 - MAR 2019

Working to tight deadlines, using Sketch, Photoshop, Illustrator, HTML & CSS, to update all promotional assets across Currys PC World and our eBay store. Plus, turning PSD designs into responsive landing pages for suppliers.

UI Developer

INCISIVE MEDIA, LONDON | 2016 - 2017

Successfully migrated 30+ apps to a new platform. Trained design and sales teams to efficiently utilise the platform and understand the advantages compared to print-based content.

Junior Web Producer

INCISIVE MEDIA, LONDON | NOV 2020 - SEP 2021

Design and creation of Wordpress micro-sites to sell subscriptions. Resulted in 18% reduction in bounce rate on forms, 15% increase on online order cash and 25% increase to trial conversion rate YOY.