Promo management

Planning and mock-ups of the full promotional journey, ensuring alignment to brand and UX guidelines.

Project involved:

Promotional template creation
Many design iterations
Journey planning
Wireframes
Digital asset creation
Analysing journeys and content performance

Sketch
Photoshop
Trello
Amplience
Salesforce

Tools used:

Adobe Analytics
ContentSquare
HTML & CSS

• Planning and mock-ups of the full promotional journey, ensuring alignment to brand and UX guidelines. Presenting plans to stakeholders for sign off.

• Multiple homepage redesigns which led to a significant increase in click through rate (+74.5% WoW on day of redesign launch)

• Build of all landing pages and promotional assets across the website

• Working with the analytics team to ensure all updates are measured efficiently. 

• Reviewing performance with the trading team, tweaking content and processes to improve the customer experience and key metrics of the promotional journey

The Currys homepage when I started in 2017...

A selection of recent homepages / landing pages:

BESPOKE TAKEOVERS

For major launches for both Samsung & Apple I have successfully launched full-page homepage takeovers, using bespoke assets created specifically for Currys.

A number of these have been animated, and we are the only retailer worldwide to land this type of execution.

These takeovers deliver an eye-catching and market leading execution for customers, and are met with very positive feedback from suppliers.