Subcription Sites

Solely redesigning 11 subscription sites, transforming basic static pages into modern microsites.

Project involved:

Competitor research
Wireframing
Testing with user groups
Stakeholder management
Wordpress child theme creation
Custom plugin creation for forms and pricing tables
Providing training on Wordpress and Divi theme
Use of HotJar to monitor user experience
Implementation of basic currency detector

Wordpress
PHP
GIT
SASS
HTML5

Tools used:

Adobe Photoshop
Adobe Illustrator
Google Analytics
HotJar

This was my biggest project during my time at Incisive Media. I redesigned 11 subscription sites, transforming basic static pages into modern microsites. The redesign resulted in an 18% reduction in bounce rates on the subscription order forms, 15% increase in online order cash YoY (worth £24k) and a 25% improvement in the Visitor to Trial conversion rate against the previous year. The redesign won Incisive Media's Marketing Initiative award in 2016.

“We have made a massive step in the right direction in the look and feel, responsiveness and professionalism of our subscriptions marketing, with the launch of the subscriptions microsites.”

Group Marketing & Subscriptions Director